Challenge

BILINGUAL DESIGN OF PLANNERS AND BULLET JOURNALS UNDER THE FIRM OF THE COMPANY COCONUTDROPS

Nature of the Project.

            The central idea of our Project is about creating a product that has been previously created (as talking about the planners and bullet journals), but this time with the perspective of being personalized material; Where the client have the liberty of choosing the design, as well as the functionality of each category inside their bullet journal. Besides, the material will have the particularity to be found in English as in Spanish.

            Currently, people work and socialize in different environments, aiming several goals and dreams; where each one of them require a sort of support tool according to the goal they want to achieve. This being said, it’s important to offer a personalized work assistant to our public, where each individual adjust their lifestyle with the goals they planned to reach.

            With this project, we hope that every costumer goes through the biggest rewarding experience, once they include it into their lives. Our main goal is really to help each and every one of people that have a goal or objective to achieve. Besides, to help those ones who need to bring order into their life, in order to live in harmony with themselves and with everyone in general.

Diagnosis of the problem.

            People nowadays often face many distractions. The emergence and evolution of the internet has managed to keep us a bit numbed, so now people often live or focus on everyone else’s life; by using a user on a social network, or just any picture.

            This leaves our personal life besides for a while, putting our plans and ideas on hold. We have that one day all our dreams come true, with no action plan. The lack of proactivity or the lack of initiative to work for our future means a huge risk for the rising of an entire generation.

Objectives.

            The company CoconutDrops, manages one main general objective the one we can describe as:

– Creat and design bilingual materials as planners and bullet journals under the firm of CoconutDrops.

            In the same way, the company CoconutDrops counts with three (3) different specific objectives, the ones will help us manage in a more efficient way the course of the company.

– Create a website under the firm of CoconutDrops, with the main purpose of spreading the material virtually.

– Launch accounts on several social networks under the firm of the company CoconutDrops, with the main purpose of publicize the material posted on the website, and also to post tips that will show the most proper way to use the material.

– Develop bilingual versions to every material offered on the website. 4

Geographic location.

The present project will be carried out in Anzoátegui state, Venezuela; in this city, we will give place to our headquarters, from where we will carry out meetings of planning and creation of our product, personalized agendas, in addition to the pertinent shipments to our clients.

On the other hand through the use of our website that will be the platform on which our customers will have access to our catalog of online designs.

 In addition, we will have the help of our social networks on Instagram and Pinterest that will allow us to reach new levels of advertising.

Target audience.

            This project of design bilingual materials as planners and bullet journals under the firm of CoconutDrops is aimed for people from 15 to 30 years, of medium social stratum, and of all nationalities, in addition to anyone who is looking to better organize their time, and measure their progress so personalized that can adjust to any activity or employment.

 Goals.

Our project will cover different activities to meet our objective of design bilingual materials as planners and bullet journals under the firm of CoconutDrops.

All this carried out from the Anzoátegui state, Venezuela and through our website that will be the platform where our clients will have access to our catalog of online designs.

In addition, we will have the help of our social networks on Instagram and Pinterest that will help us expand our audience.

On the other hand, it is one of our objectives to be pioneers in personalized planners in the national and international market. 

List of activities.

The list of activities to carry out this project is shown below:

*-Meetings intended for the weekly planning of our activities.

-Creation of our website and social networks with the name of the company CoconutDrops.

-Creation of planners sketches.

-Creation of bullet journal final designs.

– Redesign the website to add the option of “catalog of designs”.

– Develop bilingual versions to every material offered on the website.

-Creation of post for our social networks.

– Publish the post to reach a wider audience by publishing on Instagram or Pinterest platforms.

-Make personalized follow-ups and raffles as well as collaborations with influences that help us increase our clientele.

-Reply to the follower’s questions and comments.

Schedule.

List of resources.

Budget.

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